What Is A Business Metric? - Dragonfly Consulting

May 20, 2023

Wondering what is business metric? According to the business metric definition, it is a quantifiable measure that is used to track and assess the performance of a company. 

There are various types of business metrics that can be used to gauge different aspects of a business, such as its financial health, operational efficiency, customer satisfaction levels, and more.

Key Business Metrics

There are a number of key business metrics that can be used to measure the success or failure of a company. Here’s a list of business metrics examples.


Revenue is one of the most important business metrics. It is a measure of how much money a company brings in from its sales and other activities. 

Revenue is important because it is a key factor in determining a company's profitability. A company that is not generating enough revenue will eventually go out of business.

How To Calculate Revenue

The most common method is to simply take the total sales for a period of time and subtract any returns or refunds. This will give you the gross revenue for the period.

Another way to calculate revenue is to use the Cost of Goods Sold (COGS) method. This approach starts with your gross revenue and then subtracts the cost of goods sold during the same period. 

This gives you your net revenue, which is a more accurate measure of your true profit.

Profit Margin

Profit margins are often used as a business metric, particularly in the case of public companies where shareholders are interested in seeing a return on their investment. 

For private companies, profit margins can also be an important gauge of success, helping to ensure that the business is sustainable in the long term.

How To Calculate Profit Margin

There are a number of different ways to calculate profit margin, but the most common is to take the total revenue of a company and subtract the total cost of goods sold (COGS). 

This will give you the gross profit of the company, which can then be divided by total revenue to give you the margin percentage.

Customer Satisfaction Level

Customer satisfaction is one of the most important business metrics. It measures how well your company is meeting customer needs and expectations. 

A high customer satisfaction level indicates that your customers are happy with your products or services. It also means they’re likely to continue doing business with you and recommend you to others. 

How To Calculate Customer Satisfaction Level

There are a number of ways to measure customer satisfaction, including surveys, focus groups, and customer feedback.


Business metrics are essential for any company that wants to be successful. 

Identify The Need For Improvement

By tracking various data points, businesses can see where they are performing well and where they need to improve. This information is critical for making strategic decisions about where to allocate resources and how to best grow the business.

Insights Into Products And Services

These metrics can give you insights into which products or services are selling well and which ones aren't.

Identify Market Trends

Another benefit of tracking business metrics is that it can help you identify trends both within your own company and in the larger market.

Overall, business metrics are essential tools for any company that wants to be successful.

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